Xtava

While working at Google Ventures-backed product incubator/ad-tech startup Mohawk Group, I helped define and build out the visual language of their top-selling brand, Xtava. Already ranked #1 on Amazon for their hair styling tools, it was time to build out the full brand experience. I designed and directed the website, ads for paid social and Amazon, and packaging for the CPG play that came later.

Brand, Web Design, Packaging Design
Full team:  Kasey Hill, Design  |  Sydney Neeson, Copy  |  Teo Almonte, Front-end dev  |  Roya Partovi, Creative Director
Website, which included a hair quiz, tutorials, and robust blog:
Thumbnails from on-site hair tutorials:
Amazon ads:
Haircare line packaging design:
Black Friday Facebook ads:
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