Bloom (digital publication)
I set out to create the first sophisticatedly designed trade magazine for the marijuana industry in the United States. It is the "Wine Connoisseur" or "Beer Advocate" of this burgeoning industry. I wanted to remove the cheesy "stoner" graphics and type treatments that typically accompany the subject and replace it with thoughtful analysis of the history and future of the industry, including laws, practices, and personal profiles. I researched, photographed, and designed the full experience.
Interaction Design, Photography, Editorial Design, Information Design, Infographics