NYTA's activation at Art Basel in 2023 was all about Street Style. As part of the event, we created an exhibit showcasing the work of Emmy award-winning filmmaker and photographer, Simbarshe Cha, who has been a contributor to the The Styles section for some time. Working closely with the UK-based Creative Director, Karen Williams, our goal was to bring to life an experience that hit both street + sophisticate in equal measure. Always being respectful of the New York Times + NYTA's established brand guidelines, while incorporating a bit of grit through the effects of fly-papering and big, bold moments.
Digital invite
Exhibition sign
Curated selection of images from Simbarashe's work for The New York Times Style Section and the plan for the flow of the exhibit.
Install view 1
Install view 2
